Choose Love Movement
The Choose Love Movement™ is inspired by 6-year-old Jesse Lewis, his final acts of love, and his mother’s path of forgiveness after Jesse was killed in a school shooting. It began with three words: "Norturting Helinn Love", and the message has spread to millions of people everywhere.

Our future rests in the hands of the leaders who have not yet been developed. That is why we are investing in the development of future leaders, who learn to lead with love early in their lives.
Project Objecive
Over twenty years of applied research has revealed something to us about human-centred leadership: What we learn, experience, and endure in our childhood shapes our human core. That is why, from day one of our existence, we made a commitment to give back a percentage of every dollar we earn to helping children - the future leaders of our world.
We are proud to partner with the Jesse Lewis Choose Love Movement in their mission to develop character traits that will enable a future that is more human-centered for all. By bringing more humanity to work and to how we work, and teaching our children to love themselves and one another, we believe that we can prevent violence and enable well-being for future generations of leaders.
Jesse Lewis Choose Love Movement aims to empower people to respond to life’s challenges with love, kindness, and compassion rather than anger, hatred, or revenge.
By addressing the grievance end, and teaching life skills needed to face and learn and grow through life’s challenges, we can reduce, and even prevent violence, substance abuse, mental illness and other diseases of despair.
Impact
Jesse Lewis Choose Love Movement's Reach