Who We Are.
Helen is a human-centred growth leader who believes that commercial conversations are, at their core, deeply human ones. Across two decades of commercial leadership — spanning startups and global organizations — she has learned that sustainable growth is built on the quality of the human relationships that surround it.
At idealis, Helen leads the go-to-market strategy. A deep listener by nature, she enjoys working closely with clients to understand what being a real partner truly means to them, so that we can create lasting value and positive change within their organizations.
Helen has been lucky enough to live and work across various cultures and countries — and along the way has learned two things: that human connection is possible in the most unexpected of places, and that one of her favorite things in the world is a beautiful sunset. Her partner is from South Africa, and so far their sunsets come out top. She now calls Amsterdam home with said partner and their two beach-loving young children (it's a coincidence honestly that some of the best sunsets are visible from a beach).
She has a big passion for better emotional health in children and young people — every child deserves to feel good about and connected to who they are. As it turns out, that's also what makes a great leader.
"What if the most 'strategic' thing you did today was have a more open, honest conversation?"
